The Libraries Transform Campaign, an initiative of the American Library Association (ALA), is designed to increase public awareness of the value, impact and services provided by libraries and library professionals. The campaign will ensure there is one clear, energetic voice for the profession, providing library advocates with adaptable tools to showcase for the public the transformative nature of today’s libraries and elevating the critical role libraries play in the digital age.

Broad Objectives

• Awareness: Increase awareness of and support for the transforming library.
• Perception: Shift perception of libraries from “obsolete” or “nice to have” to essential.
• Engagement: Energize library professionals and build external advocates to influence local, state and national decision-makers.